Successful designs for retail stores require a combination of three important elements: visual merchandising, fixturing and lighting. When composed correctly the three create excitement in the store, a retail theater. This book shows you how to start with basic sketches and finish with signed contracts. Excellent illustrations give scores of examples of floor layouts, lighting arrangements, fixture studies and finished store plans. Greg M. Gorman has done store planning and visual merchandising for department stores, specialty shops and vendor shops, taught courses in retail design and display, and has contributed to VMSD. This book will help any student of store design or retail store owner develop the skills to create visual excitement. 

 

Paperback: 112 pages

Publisher: ST Media Group International Inc.; Workbook edition, 1996

Language: English

ISBN-10: 0944094201